Our experience has shown us that one us one of the largest expenses for any community publication is distribution. We suggest that publishers using our system attempt to drive subscribers to the e-Edition using the following approach:
- Include an e-Edition for customers in your local zip code with the regular print subscription.
- Create a combined print and e-Edition product at an increased rate for all subscribers outside your zip code.
- Create a new subscription rate for e-Edition only at the in-town rate. This will encourage out-of-town subscribers to move to the e-Edition product and greatly reduce your distribution costs.
We have found that typically, publishers see an immediate 10% conversion rate from their out-of-town subscribers, which in most cases pays for the costs of the e-Edition.