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WNC MEDICAL

DIRECTORY

2017

3

T

he WNC Medical

Directory is an advertising

supplement published

annually by

COMMUNITY

NEWSPAPERS INC.

To advertise in Community

Newspaper publications

contact your area

representative at one of the

following locations:

134 North Fifth Street

Highlands, NC

828-526-4114

539 West Main Street

Sylva, NC 28779

828-586-2611

1 River Street • Suite 3

Bryson City, NC

828-488-2189

196 Burns Street • Suite 1

Cashiers, NC

828-743-5101

40 Depot Street

Franklin, NC

828-524-2010

A

ESTHETIC

M

EDICINE

Aesthetic medicine is an inclusive term for

specialties that focus on improving cosmetic

appearance through the treatment of conditions

including scars, unwanted hair, skin discoloration

and spider veins.

A

UDIOLOGY

Audiology is the branch of science that studies

hearing, balance, and related disorders.

C

ARDIOLOGY

Cardiologists deal with disorders of the heart and

blood vessels. The field is commonly divided in

the branches of congenital heart defects, coronary

artery disease, heart failure, valvular heart disease

and electrophysiology.

D

ENTISTRY

Dentistry is the art and science of prevention,

diagnosis, and treatment of conditions, diseases,

and disorders of the oral cavity, the maxillofacial

region, and its associated structures.

D

ERMATOLOGY

A dermatologist is trained to diagnose and treat

pediatric and adult patients with benign and

malignant disorders of the skin, mouth, external

genitalia, hair and nails, as well as a number of

sexually transmitted diseases.

E

MERGENCY

M

EDICINE

An emergency physician focuses on the immediate

decision making and action necessary to prevent

death or any further disability both in the pre-

hospital setting by directing emergency medical

technicians and in the emergency department.

F

AMILY

M

EDICINE

A family physician is concerned with the total

health care of the individual and the family and

is trained to diagnose and treat a wide variety

of ailments in patients of all ages. The family

physician receives a broad range of training that

includes internal medicine, pediatrics, obstetrics

and gynecology, psychiatry and geriatrics.

G

ASTROENTEROLOGY

Gastroenterology is the branch of medicine

whereby the digestive system and its disorders are

studied. Diseases affecting the gastrointestinal

tract, which includes the organs from mouth to

anus, along the alimentary canal, are the focus of

this specialty.

G

ENERAL

S

URGERY

A general surgeon has expertise related to

the diagnosis; preoperative, operative, and

postoperative management; and management of

complications of surgical conditions.

H

OSPICE

Hospice is specialized type of care for those facing

a life-limiting illness. Hospice nurses work with

terminally ill or dying patients to help ensure

their comfort and quality of their remaining days.

I

NTERNAL

M

EDICINE

A internist provides long-term, comprehensive

care in the office and the hospital, managing both

common and complex illness of adolescents,

adults and the elderly. Internists are trained in the

diagnosis and treatment of cancer, infections and

diseases affecting the heart, blood, kidneys, joints

and digestive, respiratory and vascular systems.

N

EUROLOGY

Neurology is the branch of medicine concerned

with the study and treatment of disorders of the

nervous system.

O

BSTETRICS

& G

YNECOLOGY

An obstetrician/gynecologist possesses special

knowledge, skills and professional capability

in the medical and surgical care of the female

reproductive system and associated disorders.

O

NCOLOGY

Oncologists study cancers and seek to understand

their development, diagnosis, treatment, and

prevention.

TABLE

OF

CONTENTS

SPECIALTY

DESCRIPTIONS

Specialty Descriptions 3-4 Medical Abbreviations 4 Aesthetics 5 Audiology 5 Cardiology 5 Dentistry 5-6 Dermatology 6-7 Emergency Medicine 8 Family Medicine 9-12 Gastroenterology 13-14 Internal Medicine 14 Obstetrics & Gynecology 16 Neurology 18 Oncology - Medical 18 Oncology - Radiation 18-19 Optometry 19 Orthodontics 20 Orthopaedics 20-21 Otolaryngology 21-22 Pediatrics 22 Radiology 22 General Surgery 22-23 Reconstructive Surgery 23-24 Pathology 24 Pharmacy 22 Physical Therapy 24-26 Psychology 26-27 Financial Services 27 Hospice & Pallative Care 27 Long Term Care 27 Medical Insurance 28 Medical Services 28 Medical Transportation 28